Standing (L-R)Yashovardhan Saboo, CEO, Ethos SUMMIT, David Vallata, MD, Asia Pacific, CFB. Sitting (L-R) Dr Albercht Haake, Executive Vice President, Technologies, CFB, Atul Kasbekar, Brand ambassador, CFB, India
He is a young man with an unusual passion who goes his own way! Atul Kasbekar, India’s leading photographer & celebrity manager and the face of Carl F. Bucherer in India, has recently returned after visiting the CFB factories in the heart of Switzerland. Atul brings back with him fond memories of the time-keeper, the art of watch making, craftsmanship and technical skill that goes into crafting each single timepiece of CFB.
People, who do not follow the trends, but set the standards in their own area through their creativity, energy and great passion is what CFB believes in, and Atul Kasbekar is a perfect embodiment of the brand’s philosophy. CFB collection is exclusively available in India at all Ethos Summit across India.
During his visit to the Carl F. Bucherer Industrial Units and watch workshops in Switzerland, the lens-man expanded a deeper personal insight into the highly manual nature of the art of watch-making and the labor intensive production process of a mechanical wristwatch. He was fascinated to see the spirit of experimentation and manufacturing genius which are the essence in the mechanical masterpieces of Carl F Bucherer.
Atul Kasbekar at the CFB Factory, Switzerland
Atul strongly believes that the watch you wear does not depend on the mood but on the occasion, functionality and looks. When he is travelling or shooting he likes to wear his CFB Patravi TravelTec that shows different time zones. In the evenings out he likes to wear CFB Manero which is a little formal.
Commenting on the factory visits Atul Kasbekar, the renowned Indian photographer and celebrity manager said, “Watches have always been my passion. Each CFB piece is a combination of art and technology, precision and passion and this is expressed in all the watches made by CFB. I am proud to represent the brand.” “Coming to Switzerland and experiencing the craftsmanship of watch making is absolutely incredible, I was bowled over by all the finesse and finishing which goes into what is ultimately just a couple of inches on your wrist,” added Atul.
Commenting on the occasion, Mr. Yashovardhan Saboo, CEO, Ethos Swiss Watch Studios said, “Carl F. Bucherer stands for uncompromising quality and esthetical products with stylish design. It combines finest watch making craftsmanship with the highest jewelry competency. We are proud to be the exclusive distribution partners for CFB in India; and the brand collection is available at all Ethos SUMMIT stores across India.”
Atul was gifted a CFB Patravi EvoTech Day Date on his visit to Switzerland. The watchmakers at Carl F Bucherer worked on it for three years and the result of their labours is a watch movement of rare perfection.
David Vallata, MD, Asia Pacific, CFB presents the Evotec Daydate to Atul Kasbekar as Dr. Albercht Haake, Executive Vice President Technologies, CFB look on.
About Carl F. Bucherer
Carl F. Bucherer, registered as Bucherer Montres S.A., is an independent company with over 90 years competency in the production of luxury watches. The Manufacture brand stands for uncompromising quality and esthetical products with stylish design. It combines the finest watchmaking craftsmanship with the highest jewelry competency. The name recognizes the pioneering achievements of the company's founder of the same name, Carl Friedrich Bucherer.
About Ethos Swiss Watch Studios
Ethos Swiss watch Studios is India’s largest Retail Chain for Swiss Watches. Ethos entered the watch retail market in 2003, when it opened a flagship store in the heart of Chandigarh. Within six years, Ethos has grown to a chain of 23 stores, located in Chandigarh, Ludhiana, Mumbai, Bangalore, and Delhi & NCR, retailing 35 of the best-known Swiss brands. Ethos is also managing an exclusive Omega Boutique in Mumbai and a Rolex Boutique in Bangalore, amongst a few other Mono Boutiques.
Atul Kasbekar and Yashovardhan Saboo understands the movement of latest CFB from Dr. Albercht Haake, Executive Vice President Technologies, CFB
Ethos SUMMIT is the pinnacle of a private world where watch connoisseurs will find the perfect blend of great ambience and products, passion and service. They are Multi Brand Boutiques carrying exclusive Luxury Brands such as Cartier, IWC, Carl F Bucherer, Baume& Mercier, TAG, Dior among others.
Kamla Retail Limited (KRL) is the holding company of Ethos Swiss Watch Studios and Ethos Summit, an independent luxury watch boutique and takes on all retail ventures of the KDDL group.





