Charu Parasher joins the ranks of established designers by flagging off her first flag ship store in Gallery Mall, the gracious new address for high fashion retail. Gracing the glamour packed launch as the guest of honor is Her Highness Princess Diya Kumari of Jaipur who formally launched the studio. Inspired by the mystical world of the India royals, the inaugural line at the Charu Parasher Atelier combines ethereal prints with bejeweled borders and necklines in rich jewel tones.
Princess Diya Kumari of Jaipur & Charu Parashar
Housed on the second floor the Charu Parasher Atelier reinstates the designer's signature style of subtle sheen and shine with golden hues emerging as the liet motif. Says the designer," The first flag ship store is always special for any designer. It is a beginning of a brand's journey, the first creative milestone and I am happy that an icon of beauty Princess Diya graces the occasion today."
A designer renowned for her prints, Charu's skill lies in adding the sheen of glamour with the touch of craft. For Charu Parasher the journey thus far has been illustrious. Her clothes combine the innate beauty of craft with the practicality of contemporary dressing.
Sunil Sethi, Charu Parashar & Anupam Parashar
COLLECTION NOTE: REGAL RAJWADA
Inspired by the Classic Beauty of the Veeranganas [The Warrior Princess] of India. Designer. Charu Parashar explores their romantic feminine side. This collection represents the Chic, Sexy demure of Innocent Love.
Fabrics and color palette:
Fabrics are natural. Chiffons, crepes and silks in their entire luster. Color Palate is bright Purples beiges Black, Palm Green and Rose Red.
Embellishments have been used to add Luxe' to the ensembles.
The emphasis is on cut and drape. Layering of net and chiffons has been extensively used. Gowns have a fluid flowy look.
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