The label is launched by two design graduates Bhumica and Hiral . Former having studied from NIFT- Bangalore , and latter having a background in design from SNDT-PVP Mumbai. Together, they bring the grandeur, the grace and the modernity in their collection.
Taking best from both worlds, their style is an eclectic mix of drapes, textured embroideries, prints and colors. Most garments are inspired by the local dressing styles that one comes across the world in the remotest of areas with an opulent twist yet keeping it very understated, comfortable and fun to wear.
Their passion and flair for design helped them come together and set up an exclusive design studio for their clientele to serve them prêt and couture striking a perfect balance between Timeless Design and Evolving Fashion.
“Let this 2010 year be an eye opener about the effects of global warming and put an accumulated effort towards going green. There are a lot of ways to go green, some of which is by using non synthetic fabrics or the more natural fibre fabrics like jute, silk cotton etc. Wear clothes that don’t need to be dry-cleaned. This saves money and cuts down on toxic chemical use. Avoid using or buying leather, fur or any material causing harm to animals. Avoid using plastic or polythene and use handmade or paper bags. This is a very positive way of bringing out new ideas and awareness of the ongoing issues regarding saving our planet. Going green will help our planet to survive longer than expected and will assure a better future for the new generation. Let us all come together to inculcate the “go green” culture in the present & next generation.”
