Lifestyle International (P) Ltd launched its 2nd Lifestyle store in Delhi (4th in the National Capital Region) and 22nd store in the country today. Bollywood’s latest sensation Jacqueline Fernandez added glamour to the launch celebrations with her cheerful presence on the occasion.
Located at Ambience Mall, Vasant Kunj, the new store is spread across three floors and covers a sprawling area of 70,000 sq. ft. The new Lifestyle Store offers its consumers a pleasurable shopping experience, with a choice of more than 250 national and international brands across apparel, footwear and travel accessories, infant wear and infant basics, cosmetics and perfumes in an international shopping environment. With launch of the new store Lifestyle now has four stores in the National Capital Region (NCR) with the other three being at Rajouri Garden, Noida and Gurgaon.
Lifestyle International, a part of the USD 3.2 billion Dubai based Landmark Group, is the growth driver for the Group in India. The brand which currently occupies an impressive retail space of 1.1 million square feet across the country is on an aggressive expansion drive and is set to launch six new stores by end of 2010-11.
The new Lifestyle store also marks the debut of the international hi-street fashion brand ‘Splash’ in North India. Located on the 1st floor within Lifestyle, Splash offers uninterrupted 5,000 square feet of bedazzling young fashion.
The company plans to introduce its one stop shop for home improvement solutions ‘Home Centre by Lifestyle’ in the same mall shortly.
Commenting on the occasion, Mr. Kabir Lumba, Managing Director, Lifestyle International (P) Ltd said, “Over the last decade Lifestyle stores have emerged as preferred shopping destinations across the country. We are happy to be launching our 4th store in NCR today. Delhi with its high purchasing power & deep rooted affinity to fashion is an important city for us and we will be shortly opening more stores here. We are currently on an aggressive expansion drive across India and target to reach 28 stores by end of the fiscal.”
Further Mr. Lumba added, “Owing to the fashion forwardness of the city, we are also introducing our international hi-street fashion brand Splash for the first time in North India. The styles from Splash are very young, fresh, hip & trendy while being easy on the pocket.
This marks the 6th Splash store in India, which has so far had a presence predominantly in South India.”
Mr. Shankar Suryanarayan, Chief Marketing Officer, Landmark Group added, “Lifestyle stores are characterized by innovative offerings, international shopping experience and exceptional product portfolio categorized into concepts. Shopping at Lifestyle is an experience in itself due to the variety on offer coupled with the service and ambience. We are one of the foremost retailers in the country and plan on taking our offering to more Tier I & II cities across India by the end of the fiscal”.
To add further cheer, Lifestyle has announced its End of Season Sale with discounts of up to 50% across all categories. The sale is on until 15 August 2010 and provides a wonderful opportunity to shoppers to update their wardrobes with the latest styles.
The Lifestyle store defines the concept of shopping with its chic and consumer friendly interiors which allow shoppers to move around and absorb what is on offer to shop. Colour cues, flooring and fixtures distinct to each area enhance the store appearance and make it a pleasurable shopping experience. The store offers consumers, the choice of more than 250 national and international brands including Louis Philippe, Van Heusen, Arrow, Park Avenue, Benetton, Bossini, Nike, Adidas, Allen Solly, Levis, Kappa, Lee Cooper, Police, Tommy Hilfiger, Swatch, Tissot and Tag Heuer etc. across categories including Apparel, Cosmetics, Footwear, Toys & Children Wear and international brands like Bossini.
Lifestyle Stores are present across leading Indian cities including Ahmedabad, Bangalore, Mangalore, Jalandhar, Kanpur, Chennai, New Delhi, Noida, Gurgaon, Hyderabad, Jaipur, Mumbai and Pune.
The Splash store offers a stimulating combination of in-store elements, visual merchandising and music which creates a dramatic retail environment where shoppers experience an extension of the brand’s hip, trendy personality. It offers a wide collection ranging from denim, sportswear, casuals, formals, eveningwear collections to intimates and accessories all under one roof to young men & women who are fashion conscious. In-house designed collections include favorites like Ms, Nexus, Retro, ZYNC and Friday-Kinyobi while Splash’s international portfolio comprises of world famous brands like Lee (European denim brand), Bossini (Hong Kong based leisurewear brand), Kappa (Italian sports brand), Louis Phillips (Men Formal Wear) & United Colors of Benetton (Youth apparel brand) among others. The Splash range starts at Rs 100 in accessories and Rs 250 in apparels.
Splash is present across Hyderabad, Chennai and Bangalore in addition to its latest opening in New Delhi.
Lifestyle International (P) Ltd.
Lifestyle International (P) Ltd. opened its first Lifestyle store in India in 1999 and in a little over a decade has come to be recognized amongst leading retail companies in the country. It is a part of the prestigious USD 3.2 billion Landmark Group (Dubai). Positioned as a trendy, young, colorful and vibrant store, Lifestyle offers consumers not just the ease of shopping but also provides for an enjoyable shopping experience. Each Lifestyle store brings together five concepts under one roof – Apparel, Footwear, Children Wear & Toys,
Household & Furniture and Health & Beauty; offering a convenient one-stop shop and a choice of over 250 national & international brands.
In the year 2005, Lifestyle launched its first specialized, stand-alone home improvement store – ‘Home Centre by Lifestyle’ – providing a one stop destination for furniture, home décor and soft furnishing that truly represents style, comfort and individuality.
With the opening of the Lifestyle store in Vasant Kunj, New Delhi, the number of stores go up to 22 Lifestyle, 11 exclusive Home Centre by Lifestyle and 6 Splash stores across India.
