ITC Limited’s trusted personal care brand, Vivel, announced the launch of its new variant, Vivel Milk Cream & Glycerine Soap, today. This unique soap is enriched with double moisturizers, Milk Cream & Glycerine, for irresistibly soft skin, even in winters!
Milk Cream & Glycerine are trusted and renowned skin moisturizers. Glycerine penetrates the skin to moisturise and makes it soft and silky. Milk Cream forms a protective layer on the skin and locks the moisture in, thereby allowing the skin to re-hydrate and bring back the serum balance. Vivel’s new variant combines the goodness of Milk Cream & Glycerine and the special formulation - ActiPro N, to ensure ‘Total Care’ which Nourishes, Protects and Moisturises the skin.
Brand Ambassador for Vivel Soaps & Bollywood’s reigning queen, Kareena Kapoor, says, “Milk Cream and Glycerine are amongst the best moisturizing ingredients for the skin. Vivel’s new soap, Vivel Milk Cream & Glycerine is unique as it is the only soap available which is enriched with double moisturizers. This winter for irresistibly soft skin and Total Care through nourishment, protection and moisturization, I recommend Vivel Milk Cream & Glycerine Soap. It is my skin essential this winter!”
Speaking on the launch of this new variant, G K Suresh, Head of Brands and New Business Development, Personal Care Products Business, ITC Limited said, “Our new offering Vivel Milk Cream & Glycerine Soap has been uniquely crafted, to address the deep moisturisation needs of today’s discerning consumer, especially in winters. In this season, skin tends to dry more easily due to low humidity making it look lifeless and dull. Vivel Soaps offer consumers Total Care through nourishment, protection and moisturisation. Vivel Milk Cream & Glycerine is enriched with double moisturizers for irresistibly soft skin. We are confident this new product will provide you with an enriching bathing experience”
Vivel Milk Cream & Glycerine Soap is available across retail outlets in West Bengal, North-East, Delhi, Punjab, Haryana Uttar Pradesh, Uttaranchal, Jammu & Kashmir, Rajasthan, Madhya Pradesh, Gujarat, at an attractive price of Rs.18/- with a tempting introductory offer of saving Rs. 3/-.
